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Jesselton Frozen
Sector: Frozen Food Distributor
Location: KK, Sabah, Malaysia
Scope
Brand Strategy
Brand Content
Brand Image
Logo
Visual Identity System
Stationery
Packaging
Retail Interior Concept
Vehicle Branding
Land of Natural Supplies
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Jesselton Frozen
Sector: Frozen Food Distributor
Location: KK, Sabah, Malaysia
Scope
Brand Strategy
Brand Content
Brand Image
Logo
Visual Identity System
Stationery
Packaging
Retail Interior Concept
Vehicle Branding
Land of Natural Supplies
I’m a paragraph. Double click me or click Edit Text, it's easy.
Jesselton Frozen
Sector: Frozen Food Distributor
Location: KK, Sabah, Malaysia
Scope
Brand Strategy
Brand Content
Brand Image
Logo
Visual Identity System
Stationery
Packaging
Retail Interior Concept
Vehicle Branding
Land of Natural Supplies
BUSINESS CONTEXT
JESSELTON FROZEN has approached us on a mission to establish their brand’s visual identity. They specialised in frozen products particularly with their own exquisite recipe. JESSELTON FROZEN desired to emphasise its spirit of natural & authenticity and establish a unique identity to gain more trust and better market positioning, supporting to grow rapidly.
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STRATEGY
We had numerous meetings with the founder, tasted their core products continuously, and even went along with JF on their delivery process together in order to extract the most valuable insights that led to a brand strategy built around the brand purpose of "Redefine Quality lifestyle". A great meal and also a safe solution to cope with our fast pace living.
Upon this majestic purpose, we built a brand image that reflected safe, warmth, care, exquisite, passion, and authenticity to communicate deeply of the definition of 'Quality'.
​
You're safe to place your anchor here.
LOGO & IDENTITY CONCEPT
The JF logo represents 'anchor', symbol of Hope. It is also symbolising safe and steady. A sharp looking mark that represents their trustable brand and premium quality status. The concept of a negative space anchor is to say that "You're safe to place your anchor here, in JF"
Apart from their values, strategies, goal, JF aims to promote local culture and products in the future through their business while expanding overseas. Hence, we formed a one and only identity that uniquely tells the story of
JESSELTON FROZEN.
Kota Kinabalu, Sabah
Jesselton
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